Service + Product

你好!My name is Melody, and I’m a designer from Singapore 🇸🇬
I have been designing for 6+ years, and worked for 2 financial institutions and 9 start-ups.
I am now based in Germany 🇩🇪 to continue creating meaningful work.

Some of my selected works :

Co-creating Folko,
a story-telling initiative.

Audio, Social Media
When I was relaxing in France, I came across an interesting initiative by Christian Teo back in Singapore. He was looking for a designer to explore designing an audio-focused experience for storytelling.

I’ve always wanted to try my hand at designing interfaces for alternative media so I jumped on board. What was supposed to be a freelance project turned into a co-creation session where two creatives explore the limits of a hypothesis that less visual platforms will be sought after by the general public.

Folko is still in its early stages, but we’re proud to announce that it is live and available for both iOS and Andriod operating systems.
The Folko brand was defined by Kelly Rahardja, and features her interpretation of the brand name. The logo represents the faces of the voices that will be at Folko.

The brand is subtly incorporated into the user interface, and we are still exploring its iconography library and visual language.

Creating, a decentralised marketplace for Japanese entertainment.

Lead Product Designer
March 2019 - February 2020
Crypto, Entertainment
Specialising in NFTs for original art, BlockPunk leveraged blockchain technology to help creators track the ownership of their digital artworks.

The journey started with digital art and content, but it eventually branched out to physical merchandise and using NFTs to prevent counterfeit goods.
As a lead product designer,
I worked with the CEO and tech team to prioritise key functions for the different users. As a team, we sat down for a Design Thinking session to talk through the details and map out key user journeys and functionalities.

Most of the design approach at BlockPunk is lean, and our lightweight approach to design enables us to launch fast using Lean Start-up Principles.
BlockPunk is very experimental, as there was no clear product-market fit for blockchain and merchandise. We eventually launched MerchPunk, which is a search engine for authentic J-culture merchandise, and it became a one-stop online shop for non-Japanese collectors. All orders are tagged with NFC chips, and have their own certificates of authenticity.

Designing services and innovation with BNP Paribas.

My one, short year at BNP Paribas has been one of the best touchpoints of my career yet.

Due to an NDA, I am unable to show exactly what I’ve designed online, but I have included a list of the products I’ve worked on with the team at BNP Paribas.

From regional design workshops, team lunches and product launches, the BNP Paribas team had a strong spirit of experimentation and innovation. Till this day, they inspire me to do my best work.

I use design to...

Look at the overall holistic vision and deliver.

Pave the path to an ethical, sustainable future.

Design is not just UX, design is not just screens. I make use of service design philosophies to envision the big picture and zoom into the details.
All designs carry impact, and all designers have a choice which side of the moral compass they choose to be.
I choose good; most of the time anyway.

I admire you for trying to look at my portfolio on your phone, but is that really wise? Maybe you should check out my LinkedIn first.


If you really can't wait till you can get access to your desktop, flip your phone to landscape to sneak a peek.

Thank you for your interest in my work. If you would like to discuss more, share feedback, or ask any questions, I’m just one click away!
Copyright 2022 © Melody Koh. Illustrations courtesy of acri. Made with Love, Durian and Teh Tarik ice.