feel free to move pictures
Born and raised during the internet boom and uncertain economies of early modernising Singapore, I grew up in a typical working class family that did not endorse design careers.
I’ve hence steadily climbed up the ranks and I’m proud to call myself a senior professional today.
Through my own career, I hope to tell a story where not only the privileged can succeed in creative industries.
I have managed teams, decided that management isn’t for me, and I’m paving the pathway to become a Staff Designer and design educator in the near future.
I spend most of my time designing for entrepreneurs, and I love innovation and speculative interfaces.
Despite the instability and uncertainty of the start-up scene, it is area where I found purpose and meaning in my work.
In the last 7 years, I’ve been exploring the nuances of digital product design — design consulting, business design, service design, and UX. Moving forward, I will prioritise applying my knowledge to various industries that design hasn’t influenced enough yet.
I believe that all designers make impact with their work. No matter how small the project, everything carries even a bit of karma. I make a conscious choice to work on projects that carries impact whenever possible.
BNP Paribas, Broadcom, Betadine, GE Aviation, Cordis Hotels, Glassnode, BudgetDirect, National Gallery, M1, Pillpresso, GoodHood Singapore